B2C Marketing refers to the methods that businesses utilize to market their products and services to the general public. Unlike B2B (branch to branch), B2B marketing techniques usually rely upon the ability of the business to harness the power of a brand to create social proof, elicit emotional responses, and make consumers feel like they are “in your” pocket. In other words, when the consumer sees a product or service you offer, it will most likely be because you have created a positive image in the consumer’s mind by advertising.
Today, there are many B2C strategies available for businesses to leverage on a national scale. Most B2B marketing strategies revolve around building customer loyalty through creating trust and credibility in the consumer’s mind, creating an avenue for consumers to connect with other consumers, and making the consumer feel comfortable and happy. B2C advertising is generally less cost effective and less time consuming than B2B marketing.
While B2C advertising is not without its drawbacks, it has proven to be quite useful for many businesses in various industries. For example, in advertising for an auto body shop, the auto body shop owner can make a direct appeal to consumers and potential customers. This appeals to a consumer’s emotional need to purchase a car and creates a sense of confidence for that consumer in the auto body shop. This type of B2C advertising can also be used for many other types of businesses, such as restaurants, hotels, retail stores, and so forth.
While B2C advertising is effective for some businesses, it can be costly. The reason for this is that most B2B advertising campaigns cost the company hundreds of dollars per day. While this is cost effective to a small business owner, a larger business may see a huge financial return on investment (ROI) if it had spent this money on B2B advertising.
There are other forms of marketing that are less expensive, yet have been proven to be effective for businesses of all sizes. One of these forms is social media campaigns. Social media campaigns are designed to generate the same type of emotional responses that the consumer feels when they see or hear a business. The only difference is that social media campaigns are used by businesses to generate these responses through the power of a brand name.
There are numerous types of social media campaigns available. Some examples include: video, text message, and podcasts. With the aid of a B2B marketing campaign, these social media campaigns can be combined with other forms of B2C advertising to create a more successful B2B marketing campaign.
