Singapore is a global business hub in the Asia-Pacific region, with multinational and local brands setting up bases and competing fiercely. Here are some of the most popular brands in Singapore:
Social Media Brands
According to StarNgage’s Best Brands, which curates a list of the Top 100 socially devoted companies on Instagram, the most popular brand in Singapore for 2023 is 8FACT By 9GAG, the top brand in the Education category. Other popular brands include JJ Lin and Singapore Airlines, ranked 2nd and 3rd.
Some of the top local brands in Singapore include:
- Singapore Airlines: This is the flag carrier in Singapore and is considered one of the best airlines in the world. It has won several accolades, including Best First Class Airline Seat, Best First Class, and Best Airline in Asia.
- Charles & Keith: Launched in 1996, this women’s footwear and accessories label quickly gained a reputation among local shoppers for its fashion-forward designs and friendly prices. It occupies a new “affordable luxury” niche with its trendy and affordable products.
- TWG: A renowned tea brand.
- Raoul: A fashion brand.
- Banyan Tree: A hospitality brand.
- OSIM: A wellness product brand.
- Tiger Balm: A healthcare product brand.
Read more about these brands on MediaOne Marketing.
Some of the top multinational brands in Singapore include:
- Samsung: For over a decade, Samsung has made it to the list of the top brands in Singapore for its innovative approach to product development.
- Apple: Apple’s rise to be one of the top brands in Singapore started in 2004 when it was ranked at position 127. Since then, the brand has worked its way up, and from 2013, it has remained the second most popular brand in the country.
- McDonald’s: McDonald’s stamped its authority as one of the top brands in Singapore with its moving Ramadan ad in 2018.
- KFC: KFC is one of the top brands in Singapore, offering the best chicken in the world. The fast-food restaurant has an easy-to-use website that makes ordering an easy step.
DBS leads a trio of banking brands at the top of the rankings, which includes UOB and OCBC Bank. DBS defended its crown as the nation’s most valuable brand for the 11th consecutive year.
Other notable brands include Singtel, which retained its top spot as Singapore’s strongest brand with a brand ranking of AAA, and The Hour Glass, which jumped seven to 50th in the rankings this year to claim the title of Singapore’s fastest-growing brand title.
These brands have worked hard to establish their presence and continue to grow in the volatile modern business era.