Online identity management (ORM for doctors) encompasses a set of strategies to create a positive, and credible online presence and reputation. There are two major parts to any ORM strategy – the content and the links. While it is possible to manage these two elements separately, there are many web site owners who opt to combine both. For this reason, the ORM strategy needs to encompass content and links that build up trust between the doctor and his or her patients and the website owner.
The first step in creating an online profile is to get a website established. This site will need to contain general information on each of the doctor’s practice areas, along with a brief description of each one. Some practitioners will also offer a basic description of themselves. If necessary, the website owner may create a separate website to include any specialized services that the physician offers. In general, the website should be search engine optimized for popular keywords.
Once the website has been established, the physician’s profile page should be used to create a more focused image of the physician. In the “About Me” section, the doctor should give a summary of his or her practice, describe his or her interests, and describe how he or she plans to use his or her practice. A photograph of the physician should also be included in the profile. The doctor’s practice area should be outlined in a page that includes contact information, a map, a physical address, a phone number, a website, and a list of available services. The page should also include a statement about the website and a link to the physician’s main e-mail address.
As the site begins to gain recognition as an authority site, it can be suggested to other website owners and physicians who may have not seen it before. This approach allows the site owner to create a unique and compelling online presence. After all, the site owner would like to maintain a consistent reputation and brand name across the various online venues that exist today. The website owner can also choose to include in the site’s URL’s a description of the doctor, his or her practice, and/or the website’s mission, and/or other information about the practice.
In addition to improving the site’s search engines and the visibility of the website’s URL, other elements of the website’s content can help it establish its credibility and reliability with potential clients. This includes writing content that is informative, concise, relevant, and easy to read. {and making sure that keywords appear throughout the site’s content are related. The content may also need to include the doctor’s contact information. If the site is providing a free service such as a blog or e-mail newsletter, the content may also include links to the website’s main web pages or an Internet resource that provides additional information. Finally, the site’s domain name, which is a combination of the physician’s name, his or her practice’s name, and the site’s URL, should be appropriate and easy to remember.
One way that online ORM for doctors helps to maintain a physician’s reputation online is by creating a strong web site profile that helps establish a positive online reputation that people can trust. This reputation can be strengthened by using keyword-optimized content that is search engine optimized for popular keywords. This increases the likelihood that visitors to the physician’s site will find the website’s page.
