Personal branding is the use of a name, picture, business name or logo to promote and advertise your business. It’s a great way of representing your brand, showing your customers and clients who you really are and what you offer. However, it is not always possible to get the same level of exposure through traditional methods of marketing that you would with personal branding because you have more control over the type of people that you get to know as your consumers.
In this day and age, social media is one of the most powerful tools available to those seeking to get their businesses in front of the masses. It has become a popular means of building a consumer base, getting people talking about you and sharing your products, services, and brand with others.
This type of social media can be very effective and you will need to use techniques such as search engine optimization (SEO) and PPC advertising to get the best results. If you’re doing all of these correctly, you’ll be able to have your website listed in the first few pages of the search engines like Google and Yahoo and have your articles placed on their own websites. Search engine optimization has to include back linking to your website so that it appears in the search engine rankings.
To achieve this, you’ll need to employ the use of blogs and forums, write unique articles and have your SEO strategies for content optimized so that they appear high on the search engine listings. You must also use social media for marketing your product. One of the best things that you can do to help with the search engine ranking of your website is to use a blog and social networking platforms such as MySpace, Facebook and Twitter. These platforms allow your company to show up as an authority online, which helps you in gaining more customers.
Another thing that you need to do is have your website optimized for SEO and then optimize your social media for SEO purposes. For example, if your company produces a podcast you’ll want to create a podcast related content that gets shared on your social media sites. This way, your SEO efforts will be far more effective.
The point is, by having your business listed on search engines you’ve already gained some level of exposure, which will help your brand to gain more recognition and ultimately help your business reach more people. You don’t need to spend a ton of money to gain the same levels of visibility and this is something that you should consider when building a social media campaign.
