What is Marketing Management? Marketing management is the method of planning and implementing marketing plans. Marketing managers apply a strategic approach to develop an organization’s market presence based on objective-driven research, clearly defined marketing strategies and a comprehensive array of resources.
Marketers create and implement marketing plans in the context of their sales and service organizations. It is a way of identifying and developing marketing opportunities in order to improve the organization’s bottom line. The management of marketing is done through strategic management, strategic marketing, and product management. The key areas to consider when planning and implementing your marketing plans are:
Development. Marketing plans are developed with the objective of generating new and recurring revenue and revenues that can be used for future growth. Marketing plans are developed based on the type of marketing channels that will best meet the organization’s specific needs. A successful strategy involves an analysis of all available marketing channels.
Content. The purpose of marketing plans is to provide content that effectively promotes the products or services offered by the organization. A company’s marketing efforts are based primarily on the quality of its content. Companies need a well-written website that contains information that potential customers and prospects would like to know about. Marketing programs are also developed based on the content that is to be promoted.
Development and application. Marketing plans are developed to promote a product and to support the organization’s marketing activities. They should be in keeping with the organization’s mission and the nature of the products or services being sold. Marketing plans are designed to support the organization’s sales activities and should be in keeping with the organization’s overall strategy. A successful marketing plan includes a marketing plan. An effective marketing plan includes a strategy for promotion, a marketing strategy, and a complete marketing program.
Implementation and/or content. A marketing plan helps the marketing manager determines the amount of resources that will be necessary to support the activities of his or her marketing staff and develop a process for coordinating sales activities with the development and/or content of the marketing materials. A marketing plan should incorporate a description of the expected results, a description of the marketing process and the goals for the promotion effort and a schedule for accomplishing those goals.
Management. In addition to a complete marketing plan, marketing plans should also include measures that will be taken to monitor the success of the marketing efforts and to control costs and marketing time. An effective marketing plan must be comprehensive in its approach to marketing activities and must include a description of how the activities are to be carried out and how they will be measured and tracked. Management plans for marketing must also be detailed and include the management of marketing resources, such as personnel, marketing support systems, and other resources, such as marketing strategies and budgeting techniques.
Marketing plans are an essential tool for managing the operations of an organization. Marketing plans will be designed to meet the specific needs of the organization. And must include goals, targets, benchmarks, schedules, and projections for achieving the objectives. And the means to measure performance. Marketing plans will include the allocation of resources to the marketing activity and the monitoring and evaluation of the results.